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Most Important Factors While Choosing a Website Development Company

DDPL Staff — Sun, 12 Jan 2020 11:52:51 +0000

In this digital world booming with the technological revolution, if your business has no digital presence. This means you have no identity. Digital marketing changed the scenario of marketing and digital marketing is important to businesses to increases sales and revenue. If you want to be a part of this digital revolution, then you need to understand most important factors while choosing a website development company.

A website of your company is the only way of your digital presence. Because without a website you may promote your business but will get fewer potential customers. This is your first presentation for your potential customers when they search for information about your business. Getting the right website development company is a very critical step.

You have to search for someone who has good experience in the website development business and has a clear idea of what they are working for. Let us start to understand the most important factors while choosing a website development company.

Here are some most important factors while choosing a website development company or a web development agency for your business!

Go Through With Their Website

As you have already aware that what is the importance of a website for every profession so they have the same. You will get most of important information about their work folio, pricing and experience of that company. Company location and size depends upon you need. A small website designing and development agency can also make almost every website Like static website, dynamic website, e-commerce portals, job portals and education portals. You don’t need to understand full technical knowledge and development language but you will get basic details from their website.

Check Reviews

Reviews give you insight information on how their works behavior, technical knowledge, professionalism, support and more. Their client’s reviews give you an in-depth understanding of the agency, as you are having an eye on reviews from their previous clients who have had already experience them. You may check for reviews Google, Sulekha, Just Dial and even on Facebook suggestions. Reviews are the most important factors while choosing a website development company.

Check Their Work Folio

Work Folio is also an important thing that you need to check before you choose that company to work for your website designing and development or digital marketing services. Check those websites which they already have worked on. Are those websites are fully responsive and mobile-friendly? Is color combinations are smooth and eye-soothing? Is website uptime is ok? Are websites are SEO and SMO friendly? Contact form is working? these factors are the most important factors while choosing a website development company.

Check Their Technical Knowledge

A website designing and development agency can’t specialize in so many programming languages. This means that no one has mastered all the important tips and tricks. Select the company that has the skillset and experience in those services that you have to need for your website development. Check price offers for web designing and development package that meets your industry’s requirements as much as possible. Knowing accurately what your business requires on a website is important in choosing the right agency for you.

Check Price List and Compare It With Others

Price is also an important factor while choosing a website development company. Most of the freelancers having less knowledge and presenting themselves as a company and give you a very low price. Some present themselves as a very big company and cost you very high. If you have a big company and you a huge budget for a website and digital marketing them, you can choose and big reputed multinational companies but if you have just started investing in the website then choose a company who are offering you best price according to your industry needs and compare it with your industry friends.

Check Their Social Media Presence

Social media presence are also an important factor that helps you to understand about web designing and development company. Social Media Marketing (SMO) is extremely important now that people are always on Facebook, Twitter, Instagram, and the like. If they are not found on social media or aren’t active, then you can easily understand how much experience do they really have in internet marketing?

This is the easiest way to interact with your customers and generate qualified traffic. So most people are using the social media platform nowadays to search, it’s most important to choose a web agency that provides these services. However, if they say that they will provide these but don’t practice the same. So, how can you be confident that they know what they’re talking about?

Check Quality Of Their Website Designs

The quality of a website and graphic presence a company’s work strength. Most important aspects you need to check that ensure quality designs that will drive traffic to your website: User-Centered Design, Aligned with Design Trends and an Impressive Portfolio.

Looks of designs are important, but a good web agency knows about starting a user-centered design. It’s also necessary for a website designing and development company to be in the circle with the continuously evolving designing trends to know which ones to implement in their upcoming projects. Check their portfolio of previous works to have an idea of their design and development process. If they have a rock-hard portfolio of clients, then this will give them extra points.

You may impress with dummy template as some agencies only use dummy/template designs in their work folio. Check it properly.

Some mistakes while choosing a web development company that you should avoid!

You should not hire a company that are still working on outdated technologies.
Don’t hire those companies who have a lack of knowledge and expertise in your domain.
Don’t hire a firm on the basis of lower price rate if you don’t want a low quality work.
Don’t hire a company that is not aware of SEO and SMO friendly website.
Don’t hire those companies who are not fit in the most important factor while choosing a website development company.

Conclusion

Remember what you need to do and what you not need to do while choosing a website development company.

If you need any assistance, we are here to assist you always.
Contact us on our mobile +91 9821861897 or email us on info@digitaldezire.com
Visit our website: www.digitaldezire.com

You will get discount coupon worth rupees 500 for social media marketing.

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We wish you a Very Happy New Year 2020

DDPL Staff — Tue, 31 Dec 2019 14:16:19 +0000

Life is about dezire, everyone has a dezire to achieve, a successful business, a healthy life, and a wonderful family. This is the first day of a new year and you can start with new hope and new energy to activate your dezires.

We DigitalDezire wishes you a Very Happy New Year 2020 and we are here to convert your dezire into reality.

We wish you a healthy and wonderful life ahead.

Contact Us for Discount offers and details.

www.digitaldezire.com | info@digitaldezire.com | +91 9821861897

Facebook Ads Will Get You More Customers In low Marketing Cost

DDPL Staff — Mon, 18 Nov 2019 07:18:30 +0000

Facebook ads will get you more customers in a low marketing cost among all of the digital marketing platforms around the globe.

So the first question we have that what is a Facebook ad?

As you already know what we mean by ads, so Facebook is also providing its users a platform called Facebook ads or Facebook advertisement, by using Facebook advertising tools anyone can promote their product and service according to their marketing strategy and budget. Facebook is a better platform for advertisers for display ads for many reasons, as Facebook is not a search engine so we can’t compare it with search engine advertisements.

Most of the Marketing experts say that Facebook advertising is the best platform to promote your business, Facebook ads will get you more customers in low marketing cost, means you have to expend less than other platforms like Google, YouTube, etc. Of course, the cost will vary according to a number of factors, including your audience, industry, goals, and optimization settings.

Now we have a second question that Why anyone should use Facebook ads.

As I have already expended it in the top paragraphs that one of the most important factors to use Facebook ads that it will get you more customers in low marketing costs also Facebook has a vast number of users. According to Facebook Wikipedia information, Facebook has 2.45 Billion Monthly active users worldwide, so you have 2.45 billion people to target your advertisements and convert them into your customer but you have to choose it wisely according to your products or services consumers, according to your location where you can provide products and services and also according to your budget. This is the best platform to start your ads not only for big companies who have a huge budget for promotion but to the new startup who has no money to expand they can also start their advertisement just for 40 rupees’ par day and Facebook will get you more customers in low marketing cost.

So the next question is a little bit technical and that is how anyone can use Facebook ads.

Facebook has multiple options to choose your objective, you will get 11 different ad campaigns to approach within three categories and each category has different target objectives. Awareness, Consideration, and Conversion.

1. Awareness

The objective of this section to increase your Brand Reputation and increase your reach. People should be aware of your product and services, so when they need that service or product your brand name will quickly pop up in their mind. Reach of people to your page is also important to factor to increase the sale of products and services. For a small budget of 40 rupees, you are likely to get 500 people to reach on your business page approx.

2. Consideration

The objective of this section is the target audience directly towards your product and services. This section will not just aware of people about your brand but this will target them towards a goal that you have selected at the time of creating a campaign. You can directly send traffic to your website. You can start engagements on your product or service post, people will start talking about that product or service. You can target people to install your mobile application into their mobile devices. Increase your video views by using this section and the best option to choose for is that Lead generation which one is my favorite Objective. Lead generation objectives will help you get the contact details of those people who are interested in your product or service and these people are most likely to convert into your real consumer.

3. Conversion

This objective encourages interested people to convert into your consumers. This section’s goal is set to buy or use your product and services, by this section you can not only convert your customers to the buyer but you can increase your online store traffic. As much traffic you will have on your e-commerce website have more chances of sales.

As if now you have understood about Facebook ads but one thing is still remaining to understand and that is, How Facebook ads will get more customers in low marketing cost? Facebook is the cheapest advertising platform but you can make it cheaper by optimizing your ads.

Factors Influence Your Facebook Advertising Costs

Target specific people

Target specific people to increase your sales by doing this you are decreasing your competition from your competitor’s ads running for a similar audience. A lot of brands are bidding for the same product and services you should only bid on those who you really want to target. For example, Flipkart and Amazon have similar products to sell but they have a different audience to target they have different ideas to generate interest in their product. They target specific audiences who are interested in their ideas.

2. Engage Your Audience

Try to engage the audience on your post so they talk about your product and services on your business page or on your post and this will increase your chance to sell your products or services. If you have more enjoyment on your posts then the Facebook algorithm measures it and tries to target a more specific audience. The Facebook algorithm depends on human behavior and their daily activity. The algorithm analyzes audience interest according to their behavior and engagements by doing this Facebook get their specific audience to target.

3. Use Videos

Promote video campaigns because people love to watch videos more than reading an article and video is an easy tool to make people understand about any product and service, like how can you use this product? How this product or service will help to make people live better. You can convey your message in very less time than an article and video are quickly store in the brain and how the brain works you know it very well.

4. Re-target Your Audience by Facebook Pixel

Always use Facebook Pixel. This is the best tool that Facebook gives us to increase our sales or convert our interested audience into consumers. Put some lines of code into your website that Facebook will provide you after that Facebook starts tracking your audience and making an audience list that you can use to re-target your audience, these audiences are most likely to convert into consumers. Re-targeting is the most important part of digital marketing.

5. Use Of Images or Graphics

Use different creative images but creative should be eye-catching not distractor. Use smooth and simple colors, fonts to make a creative.

Conclusion Of This Article

By using these tips and tactics, your Facebook will get you more customers in low marketing costs. Facebook and Instagram have a huge number of audiences and this is the best platform to get more leads.

If you need any assistance, we are here to assist you always.
Contact us on our mobile +91 9821861897 or email us on info@digitaldezire.com
Visit our website: www.digitaldezire.com

How to Boost your Store In-sale with Google Ads?

DDPL Staff — Wed, 30 Oct 2019 17:02:50 +0000

Competition in the online and offline world becoming extreme day-by-day, not every online stores are doing great. In fact, many of them are finding it difficult to keep open. So, in order to drive traffic and stay seasonable, such stores requirement need to create smart google marketing campaigns. The tool supports to observer and manage traffic to an online and offline store by using user driven. As per a Google survey the “any service name/product name near to me” search term has managed to increase the search volume of stores by 300% since last two and half years.

Pay-per-click marketing can be a valuable channel for new stores to turn on sales. It’s a great technique to get traffic from high determined buyers. Yes, there are lots of rumour you’ve heard about thousands and lakhs of money spent on acquiring traffic that doesn’t convert. But PPC done right will get you a workable source of traffic that is profitable. So, we’re here to discuss a few strategies that will get you started with PPC ads and digital Marketing that are profitable and efficient.

A digital marketing strategy to Increase your in-store sale

Start with Small budget

Most of the small stores and businesses that advertise online have a tough time getting success for a simple reason. They try to do multiple things at once. PPC is a google AdWords process that you build up over time. Selecting the right procedure to market is a serious step in finding success in PPC. Choose that Strategy that will appeal to a maximum number of your target audience.

Pick up the Right Channel to Promote

Every product performance is not the same on every PPC channel. Some well-known products have a ready stream of customers searching for the same online. Some popular products and services have a ready stream of customers searching for the same online and at the same time, some products and services are relatively unknown and require awareness before people can start buying. Choose between capturing already existing traffic and generating demand for your product and services.

Picking up the accurate audience

You need to have a clear definition for your customers before you launch your campaigns. Is your product party ware red silk suit or is it a cool Ironman t-shirt? No matter how great a product or service you have, it only sells if you show it to the correct audience.

Example: If you’re advertising the cool iron man t-shirt through Facebook ads. Make sure you target people who are interested in Iron Man movies, Avengers movies, comic books, science fiction movies, and books and also, don’t forget to target your locations. Where your products and services are easily available to the consumers.

Your Ads should be Attractive and in LIAs

Write some great ads and don’t forget to include price points, discounts and strong calls to action. If you’re using any marketing ads, choose high-quality images that put your products front and center.

LIA is google newly introduced feature known as Local Inventory Ads or a unique Shopping Ad feature to promote products and services in a number of stores that are located near the user. So your ad should be in LIAs.

Adjustments of your ads

Google Ads has some modifications tools into the bidding platforms to let sellers enjoy the optimal return on investment and best conversion rates in the upcoming sales. With these tools, dealers can utilize Google’s Smart Bidding to plan for the growth and adjustments that are needed to increase the sale.

Contact Us on info@digitaldezire.com or Call Us on +91 9821861897 to get services like Google PPC, Google Adwords, Local Marketing, Facebook Ads, Instagram Ads, and other related services.

Visit Our website: www.digitaldezire.com